This morning I woke up to the sound of shovels scraping across the sidewalks, attempting to remove the snow away. I picked up my phone to check a few emails and I did my morning Facebook observation. As I scrolled down the page I see this major shift in how we post and what we post. We used to document how many beers we were consuming or we would take pictures of our dinner. We called them status updates and they were mostly about ourselves, then came the selfie. The selfie is a great way to capture that perfect hair day that we just can’t duplicate. As we continue to fast forward in our facebook world, I have noticed another significant shift. We are now capturing video of our own or posting other’s video content. Our technology today makes it easy to grab a clip from our smart phone and upload it to YouTube or Facebook. When I scroll down my feed 70% of the posts are video.

Chicago Wedding Dance Bride 2014


I knew once I got out of bed this morning I would be blogging, but I hadn’t finished putting my thoughts together until I started making the connection between videos, ballroom dance, and weddings. After continuing my research this morning I found that wedding couples in 2014 spent roughly 1.1 billion dollars on wedding videography. Typically a wedding couple will go down the list like the one below and will start knocking off services that just can’t make the budget. In our line of business, wedding dance lessons, we have to ask specific questions to ensure our clients are able to get their first dance captured in one capacity or another. We find that hiring a videographer is a want to but not a must have for all wedding clients. We ask our clients if they will have a photographer. We ask them how many photographers will be on site. Typically they answer that there will be 2 people shooting the wedding. We also ask if they will be have a videographer. Todays wedding videography is off the charts. The footage is absolutely amazing. After the final edits, it feels like you are watching a movie. If our couples says they have not hired a videographer, we encourage them to assign a responsible person from the wedding party to capture this on a smart phone if possible.

Image of Capturing Your Wedding Dance

Capture your wedding dance. We believe capturing this footage in a still and video format is important for our wedding clients. In addition to grabbing this footage on a phone, we believe there is another away to have a major cost savings if needed. Recently we purchased the GoPro Hero4 Black. The set up was relatively simple. A few weeks ago we spent a day outside playing in the mid 60’s temperature, capturing footage all over Chicago. After several days of editing and playing, we created a mini movie clip. As I taught my clients that week, I started asking the couples if they wanted to see the video? As I was showing the video and talking about our new toy, I realized that most of our clients have a GoPro or access to a GoPro. I immediately made the recommendation to purchase a tripod and set up the GoPro to capture the wedding dance. The newest elite version of the GoPro films in 4-K and the footage is flawless. Our clients spend weeks working on their first dance. Some take private ballroom dance lessons. Other will take private dance lessons in addition to dance classes. At the end of the day taking the wedding dance lessons will pay off especially when you see your video and pictures. We believe that capturing your wedding dance is important and something you will cherish for years to come.

Image of Logo For 2015 Wedding Report


  • Dress Accessories
  • Tuxedo/suit/other Accessories
  • Tuxedo/suit/other Rent/purchase
  • Wedding Dress/es
  • Hair Service
  • Makeup Service
  • Manicure & Pedicure
  • DJ Live Band Musician/s, Soloist, or Ensemble
  • Boutonnieres, Corsages
  • Bridal Bouquet
  • Bridesmaid Bouquets
  • Event Decorations
  • Event Flower Arrangements
  • Event Table Centerpieces
  • Flower Girl
  • Flowers Flower Petals
  • Gift/s for Attendants
  • Gift/s for Parents Tips (for all services)
  • Wedding Favors Ceremony
  • Programs Engagement Announcements
  • Guest Book Invitations & Reply Cards Postage
  • Reception Menus
  • Save the Date Cards
  • Table Name and Escort/place Cards
  • Thank You Cards
  • Engagement Ring
  • Wedding Bands
  • Digital or Photo cd/dvd
  • Engagement Session Prints and/or Enlargements
  • Traditional Leather Bound Album
  • Wedding Photographer
  • Wedding Videographer
  • A La Carte Services Day of Coordinator
  • For Getting Started
  • Full Service Month of Direction
  • Ceremony Officiator
  • Event Accessories
  • Event Bar Service
  • Event Food Service
  • Event Location
  • Event Rentals
  • Hotel Room for After Reception
  • Limo Rental
  • Other Transportation
  • Rehearsal Dinner
  • Wedding Cake/dessert

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